Laoniangjiu Catering Co., Ltd.
Restaurants and food services · Huzhou, Zhejiang
About Laoniangjiu Catering Co., Ltd.
Laoniangjiu Catering Co., Ltd. is a Chinese fast food chain founded in 2000 and headquartered in Huzhou, Zhejiang Province. It operates more than 300 directly managed restaurants concentrated in the Yangtze River Delta — Zhejiang, Jiangsu, Shanghai and Anhui — and is listed on the New Third Board under code 874418.
Its positioning, roughly 'if rice matters, eat at Laoniangjiu', translates into standardised Jiangnan-style rice set meals: a traditional Chinese main dish served with soups, vegetables and small sides, with recipes, equipment and procedures engineered to deliver the same taste in every outlet. The menu combines regional classics with options designed for balanced everyday eating at fast food prices.
The company controls the whole chain, from product development and centralised preparation of semi-finished ingredients to restaurant operations and home delivery. Its approach to standardising Chinese cooking, unusual in a sector dominated by on-site artisanal preparation, has made it one of the reference names in Chinese fast food in the east of the country.
Its positioning, roughly 'if rice matters, eat at Laoniangjiu', translates into standardised Jiangnan-style rice set meals: a traditional Chinese main dish served with soups, vegetables and small sides, with recipes, equipment and procedures engineered to deliver the same taste in every outlet. The menu combines regional classics with options designed for balanced everyday eating at fast food prices.
The company controls the whole chain, from product development and centralised preparation of semi-finished ingredients to restaurant operations and home delivery. Its approach to standardising Chinese cooking, unusual in a sector dominated by on-site artisanal preparation, has made it one of the reference names in Chinese fast food in the east of the country.