About Zhang Liang Malatang
Zhang Liang Malatang is a Chinese fast-food chain specialising in malatang, the spicy, aromatic soup in which diners choose their own ingredients. Born in Harbin, in north-east China, the brand is now managed by its enterprise group with operating headquarters in Shanghai and has expanded across Chinese provinces and into more than twenty countries and regions through franchising.
The format is assisted self-service: customers pick meat, vegetables, noodles and meatballs from a refrigerated display, pay by weight and choose the broth, from classic spicy bone soup to tomato, mushroom or tom yum options. The kitchen cooks each bowl to order, combining fast-food speed with a high degree of customisation of flavour and heat level.
Zhang Liang Malatang competes in the chained malatang segment, one of China's most popular restaurant formats, with a franchise model supported by centralised supply of soup bases and seasonings. For diners it offers a hot, affordable meal that can be adapted to vegetarian or very spicy tastes, both in urban outlets in China and in its international restaurants.
The format is assisted self-service: customers pick meat, vegetables, noodles and meatballs from a refrigerated display, pay by weight and choose the broth, from classic spicy bone soup to tomato, mushroom or tom yum options. The kitchen cooks each bowl to order, combining fast-food speed with a high degree of customisation of flavour and heat level.
Zhang Liang Malatang competes in the chained malatang segment, one of China's most popular restaurant formats, with a franchise model supported by centralised supply of soup bases and seasonings. For diners it offers a hot, affordable meal that can be adapted to vegetarian or very spicy tastes, both in urban outlets in China and in its international restaurants.