About Jiangsu Hefu Catering Management Co., Ltd.
Hefu, known by its Hefu Lao Mian brand, is a Chinese noodle restaurant chain operated by Jiangsu Hefu Catering Management, founded in 2012 by entrepreneur Li Xuelin. Its headquarters and its own industrial park are located in Rugao, Jiangsu, and its first restaurant opened in 2013 with a distinctive idea: serving quality noodles in dining rooms styled like a traditional Chinese library or study.
The offer revolves around a bone broth with Chinese medicinal herbs simmered for hours, noodles including a signature buckwheat variety, and accompaniments such as local dark greens, produced through its central kitchen and supply facilities to keep a consistent flavour across the network. The model combines company-run restaurants with partnership formats alongside local partners, plus digital ordering, payment and loyalty services.
According to its official website, the chain has grown to more than 600 stores in over 80 Chinese cities and more than 40 million registered members. In 2021 it closed a Series E round of close to RMB 800 million with investors such as Tencent and Juewei's fund — one of the largest in China's noodle restaurant sector — and is developing as a multi-brand restaurant group.
The offer revolves around a bone broth with Chinese medicinal herbs simmered for hours, noodles including a signature buckwheat variety, and accompaniments such as local dark greens, produced through its central kitchen and supply facilities to keep a consistent flavour across the network. The model combines company-run restaurants with partnership formats alongside local partners, plus digital ordering, payment and loyalty services.
According to its official website, the chain has grown to more than 600 stores in over 80 Chinese cities and more than 40 million registered members. In 2021 it closed a Series E round of close to RMB 800 million with investors such as Tencent and Juewei's fund — one of the largest in China's noodle restaurant sector — and is developing as a multi-brand restaurant group.