About Mixue
Mixue —Mixue Bingcheng— is the Chinese freshly-made drinks and ice-cream chain founded in 1997 in Zhengzhou, Henan province, by Zhang Hongchao. Its very affordable pricing has made it, with tens of thousands of stores in China and abroad, the world's largest food-service chain by number of outlets.
Its official website presents its Mixue and Lucky Cup brands, its range of fruit teas, milk teas, ice creams, coffees and juices, and the model behind the network: centralised supply of ingredients, packaging materials and equipment to mostly franchised stores, together with franchising and operational support services.
Listed on the Hong Kong Stock Exchange since 2025, Mixue illustrates the scale of China's mass consumer market: a chain born in an inland city that now serves customers across Asia, Oceania and other markets, backed by its own ingredient production and logistics.
Its official website presents its Mixue and Lucky Cup brands, its range of fruit teas, milk teas, ice creams, coffees and juices, and the model behind the network: centralised supply of ingredients, packaging materials and equipment to mostly franchised stores, together with franchising and operational support services.
Listed on the Hong Kong Stock Exchange since 2025, Mixue illustrates the scale of China's mass consumer market: a chain born in an inland city that now serves customers across Asia, Oceania and other markets, backed by its own ingredient production and logistics.