About Yang Guofu Malatang
Yang Guofu is the Chinese group behind the malatang chain named after its founder, born in 2003 in north-eastern China and now headquartered in Shanghai. Malatang —ingredients chosen by the customer and cooked in a spiced broth— is its single format, developed across thousands of franchised restaurants in China and in more than twenty countries.
The official website itself states that ygfchina.com is its only legitimate website and gives its headquarters as 1650 Lianhang Road, Minhang District. The group combines restaurant operations with a retail line of food products and supports the network with its own factories, including a large smart plant in Chengdu.
For international business, Yang Guofu is a case study in Chinese food franchising going global: a regional street dish turned into a standardised restaurant system with a presence in North America, Europe and Asia-Pacific.
The official website itself states that ygfchina.com is its only legitimate website and gives its headquarters as 1650 Lianhang Road, Minhang District. The group combines restaurant operations with a retail line of food products and supports the network with its own factories, including a large smart plant in Chengdu.
For international business, Yang Guofu is a case study in Chinese food franchising going global: a regional street dish turned into a standardised restaurant system with a presence in North America, Europe and Asia-Pacific.