About Dalongyi Hotpot
Dalongyi Hotpot (Da Long Yi) is a hot pot restaurant chain from Chengdu, Sichuan, founded in 2013 in the city's Yulin district. Its official website, in Chinese, is the brand's front door for customers and franchise partners alike, and sums up its identity: the authentic taste of Chengdu, built on intensely spicy, aromatic beef-tallow broths.
The brand expanded quickly through franchising: within a few years it passed one hundred locations in China and then moved abroad, opening restaurants across the Americas, Europe, Asia and Oceania, with several hundred outlets worldwide according to its own communications. Its menu pairs the classic mala broth with twin-pot options such as milder tomato or mushroom bases, plus meats, seafood and the traditional accompaniments of Sichuan hot pot.
Dalongyi is one of the most visible examples of hot pot going global: it has turned a fiercely spicy regional specialty into an exportable restaurant format with a recognisable image and a shared table experience. For Negoxo, the Chengdu parent brand is listed through its main official domain.
The brand expanded quickly through franchising: within a few years it passed one hundred locations in China and then moved abroad, opening restaurants across the Americas, Europe, Asia and Oceania, with several hundred outlets worldwide according to its own communications. Its menu pairs the classic mala broth with twin-pot options such as milder tomato or mushroom bases, plus meats, seafood and the traditional accompaniments of Sichuan hot pot.
Dalongyi is one of the most visible examples of hot pot going global: it has turned a fiercely spicy regional specialty into an exportable restaurant format with a recognisable image and a shared table experience. For Negoxo, the Chengdu parent brand is listed through its main official domain.