About Country Style Cooking
Country Style Cooking, known in Chinese as Xiangcunji, is a Chinese fast-food chain headquartered in Yubei District, Chongqing. Founded in 1996, it grew from south-west China to hundreds of restaurants across municipalities and provinces such as Chongqing, Sichuan, Guizhou, Hunan, Shaanxi and Yunnan, becoming the most deeply rooted fast-food brand in its home city.
Its formula is the rice set meal with freshly cooked home-style dishes: stews and stir-fries from Sichuan and Chongqing cooking, such as kung pao chicken, fish in sour soup or braised beef, served with rice and side dishes in a fast, affordably priced format. Many outlets work with a system of small freshly cooked dishes that customers choose on a tray, designed for everyday and office meals.
Country Style Cooking positions itself against Western fast-food chains with an offer of local flavour and food cooked hot to order, aimed at everyday consumption. Its identity, built around the idea of village home cooking brought to the city, keeps it a popular benchmark for fast food in south-west China.
Its formula is the rice set meal with freshly cooked home-style dishes: stews and stir-fries from Sichuan and Chongqing cooking, such as kung pao chicken, fish in sour soup or braised beef, served with rice and side dishes in a fast, affordably priced format. Many outlets work with a system of small freshly cooked dishes that customers choose on a tray, designed for everyday and office meals.
Country Style Cooking positions itself against Western fast-food chains with an offer of local flavour and food cooked hot to order, aimed at everyday consumption. Its identity, built around the idea of village home cooking brought to the city, keeps it a popular benchmark for fast food in south-west China.