About Nong Geng Ji
Nong Geng Ji is a Chinese restaurant chain serving Hunan home-style cuisine, founded in 2017 in Shenzhen by chef Feng Guohua and regarded as the creator of the Hunan rustic cuisine segment in that city. Its proposition defends the flavours of the Hunan countryside with ingredients shipped from origin, chillies from several producing areas and traditional wok stir-frying techniques.
Its representative dishes include stir-fried pork with chilli and abalone, chicken stir-fried in camellia oil, stir-fried yellow beef and Youxian-style blood duck, served in a mid-priced family restaurant format. The brand has grown with directly operated restaurants and keeps its kitchens visible as part of its identity.
Within eight years, according to its official website, Nong Geng Ji has opened directly operated stores in Hong Kong, Beijing, Shanghai, Shenzhen, Haikou, Zhuhai, Dongguan and Zhongshan, as well as Singapore and Malaysia, passing one hundred restaurants and presenting itself as a leading Hunan cuisine brand with international ambitions. Its headquarters and operating company, Shenzhen Nong Geng Ji Catering, remain in Longhua District, Shenzhen.
Its representative dishes include stir-fried pork with chilli and abalone, chicken stir-fried in camellia oil, stir-fried yellow beef and Youxian-style blood duck, served in a mid-priced family restaurant format. The brand has grown with directly operated restaurants and keeps its kitchens visible as part of its identity.
Within eight years, according to its official website, Nong Geng Ji has opened directly operated stores in Hong Kong, Beijing, Shanghai, Shenzhen, Haikou, Zhuhai, Dongguan and Zhongshan, as well as Singapore and Malaysia, passing one hundred restaurants and presenting itself as a leading Hunan cuisine brand with international ambitions. Its headquarters and operating company, Shenzhen Nong Geng Ji Catering, remain in Longhua District, Shenzhen.