About Xin Hee Co., Ltd.
Xin Hee Co., Ltd. is a Chinese women's fashion group headquartered in Xiamen, Fujian Province, founded in 2006 and listed on the Shenzhen Stock Exchange. The company designs, produces and sells mid-to-high-end women's clothing through a multi-brand platform, with JORYA as its flagship label and lines such as JORYA Weekend, Enmanlin (NMNI), Caroline, GIVH SHYH, AIVEI and QDA, each with its own age and style positioning.
Alongside apparel, the group sells footwear, hats, gloves, bags, fur and leather goods, eyewear, jewellery, watches and perfumes that complete its customers' wardrobes. Its model combines own stores in shopping malls across China's main cities, e-commerce and wholesale distribution, with design and pattern-making centralised in Xiamen.
Xin Hee targets mature consumers looking for contemporary elegance with garment quality, and has extended sales of its brands beyond China. For international buyers, the group offers complete women's fashion collections with in-house industrial capacity, quality control and a brand structure segmented by lifestyle and price level.
Alongside apparel, the group sells footwear, hats, gloves, bags, fur and leather goods, eyewear, jewellery, watches and perfumes that complete its customers' wardrobes. Its model combines own stores in shopping malls across China's main cities, e-commerce and wholesale distribution, with design and pattern-making centralised in Xiamen.
Xin Hee targets mature consumers looking for contemporary elegance with garment quality, and has extended sales of its brands beyond China. For international buyers, the group offers complete women's fashion collections with in-house industrial capacity, quality control and a brand structure segmented by lifestyle and price level.