About VANCL
VANCL is a Chinese fashion brand born on the internet, founded in October 2007 in Beijing by Chen Nian, also a co-founder of the pioneering online bookstore Joyo. Its direct-to-consumer model through vancl.com turned it, in barely two years, into China's leading B2C clothing brand, with a standout share of the country's online fashion trade.
The company started with standardised products such as men's shirts and quickly expanded its catalogue to tens of thousands of items: men's, women's and children's clothing, footwear, accessories and home goods. Its strategy combined tight prices made possible by cutting out intermediaries with innovative digital marketing that turned it into a case study of Chinese e-commerce.
Recognised as a national high-tech enterprise, VANCL represents the first generation of Chinese fashion brands created for the online channel. Its official website remains the brand's store and showcase, maintaining its positioning of accessible, essentially basic fashion for China's young urban audience.
The company started with standardised products such as men's shirts and quickly expanded its catalogue to tens of thousands of items: men's, women's and children's clothing, footwear, accessories and home goods. Its strategy combined tight prices made possible by cutting out intermediaries with innovative digital marketing that turned it into a case study of Chinese e-commerce.
Recognised as a national high-tech enterprise, VANCL represents the first generation of Chinese fashion brands created for the online channel. Its official website remains the brand's store and showcase, maintaining its positioning of accessible, essentially basic fashion for China's young urban audience.