LILY Business Fashion
Fashion, footwear and accessories · Shanghai, Shanghai
About LILY Business Fashion
LILY is the women's fashion brand of Shanghai Silk Group Brand Development Co., Ltd., created in 2000 in Shanghai. Its official website defines it as the first Chinese brand to open up the «business fashion» positioning, a wardrobe designed so that professional women can express their working role with a current, clean style and just the right measure of sophistication.
The collection targets young urban women and covers the complete office wardrobe and its related social moments: suits, blouses, dresses, knitwear and coats with precise tailoring, colours and prints inspired by contemporary art. The brand sums up its proposition in the idea of a style that is «just right» for every work scene, combining comfort, femininity and a polished professional image.
According to its own website, LILY has more than 700 stores in some 270 Chinese cities, including Shanghai, Beijing, Shenzhen and Guangzhou, and a retail presence in over a dozen countries. The official contact listing places its headquarters on the 17th floor of No. 1666 Sichuan North Road, in Shanghai's Hongkou District, with the email mk@lily.cn and the hotline 400-891-9135 published by the brand itself.
The collection targets young urban women and covers the complete office wardrobe and its related social moments: suits, blouses, dresses, knitwear and coats with precise tailoring, colours and prints inspired by contemporary art. The brand sums up its proposition in the idea of a style that is «just right» for every work scene, combining comfort, femininity and a polished professional image.
According to its own website, LILY has more than 700 stores in some 270 Chinese cities, including Shanghai, Beijing, Shenzhen and Guangzhou, and a retail presence in over a dozen countries. The official contact listing places its headquarters on the 17th floor of No. 1666 Sichuan North Road, in Shanghai's Hongkou District, with the email mk@lily.cn and the hotline 400-891-9135 published by the brand itself.