About Initial Fashion
Initial Fashion is a Hong Kong-based fashion label founded in 2000. Its official website presents men's and women's clothing with a deliberately unconventional identity, summed up in its promise of 'the unusual experience', with collections that mix volumes, layering and design details far from standard commercial fashion.
The label sells through its official online store and a network of more than 130 stores in Hong Kong, Macau and mainland China, including image flagship stores in shopping districts such as Causeway Bay. Its catalogue covers apparel, footwear, hats and accessories that complete a full urban wardrobe for both sexes.
With offices in Kwai Chung, in Hong Kong's New Territories, Initial Fashion directly manages design, buying and retail. For the international buyer, the brand represents contemporary Hong Kong fashion design: designer-led collections at mid-market prices, with its own distribution and a recognisable aesthetic in the East Asian market.
The label sells through its official online store and a network of more than 130 stores in Hong Kong, Macau and mainland China, including image flagship stores in shopping districts such as Causeway Bay. Its catalogue covers apparel, footwear, hats and accessories that complete a full urban wardrobe for both sexes.
With offices in Kwai Chung, in Hong Kong's New Territories, Initial Fashion directly manages design, buying and retail. For the international buyer, the brand represents contemporary Hong Kong fashion design: designer-led collections at mid-market prices, with its own distribution and a recognisable aesthetic in the East Asian market.