About I.T Limited
I.T Limited is a fashion retail group founded in 1988 in Hong Kong by Sham Kar Wai, who began by introducing European and Japanese brands that were then little known locally and went on to build one of Asia's most influential multi-brand fashion empires. Its headquarters are in Wong Chuk Hang, in the south of Hong Kong Island.
The group combines two businesses: the distribution of international designer labels — with monobrand stores and multi-brand spaces under the I.T and i.t fascias depending on positioning — and a portfolio of own brands that are highly popular with young customers, such as izzue, b+ab, 5cm, fingercroxx and :CHOCOOLATE. This mix of luxury, streetwear and youth fashion allowed it to create differentiated store formats for each customer segment.
I.T operates stores in Hong Kong, mainland China, Taiwan and other markets, in addition to its e-commerce platform. It was listed on the Hong Kong Stock Exchange between 2005 and 2021, when it was taken private. Its ability to anticipate trends and launch emerging labels keeps it a key tastemaker for fashion consumption in the region.
The group combines two businesses: the distribution of international designer labels — with monobrand stores and multi-brand spaces under the I.T and i.t fascias depending on positioning — and a portfolio of own brands that are highly popular with young customers, such as izzue, b+ab, 5cm, fingercroxx and :CHOCOOLATE. This mix of luxury, streetwear and youth fashion allowed it to create differentiated store formats for each customer segment.
I.T operates stores in Hong Kong, mainland China, Taiwan and other markets, in addition to its e-commerce platform. It was listed on the Hong Kong Stock Exchange between 2005 and 2021, when it was taken private. Its ability to anticipate trends and launch emerging labels keeps it a key tastemaker for fashion consumption in the region.