About Manling
Manling is a Chinese restaurant chain specialising in congee (rice porridge) within the Manling Group, headquartered in Shanghai's Minhang District. Its neighbourhood outlets, branded as Manling Porridge shops, have turned a traditionally home-style food into a local fast food format, with all-day service and a strong presence in food delivery.
The centre of its menu is congee in dozens of variants: preserved egg with lean pork, whole salted egg with shrimp or with beef, pork liver, pumpkin and millet, red bean or vegetable versions. It is accompanied by steamed and griddled items typical of Chinese fast food, such as dumplings, buns, pancakes and rice cakes, rounding out breakfasts, lunches and light dinners.
The group develops the brand through franchising and partner stores, with a national service hotline and a franchise support structure covering product selection, training and supply. Its low ticket, high turnover and small-store model explains the expansion of Manling Porridge across many Chinese cities as an everyday option for hot, comforting food.
The centre of its menu is congee in dozens of variants: preserved egg with lean pork, whole salted egg with shrimp or with beef, pork liver, pumpkin and millet, red bean or vegetable versions. It is accompanied by steamed and griddled items typical of Chinese fast food, such as dumplings, buns, pancakes and rice cakes, rounding out breakfasts, lunches and light dinners.
The group develops the brand through franchising and partner stores, with a national service hotline and a franchise support structure covering product selection, training and supply. Its low ticket, high turnover and small-store model explains the expansion of Manling Porridge across many Chinese cities as an everyday option for hot, comforting food.