Yue Yuen Industrial (Holdings) Limited

Fashion, footwear and accessories · Hong Kong, Hong Kong

About Yue Yuen Industrial (Holdings) Limited

Yue Yuen Industrial (Holdings) Limited is described in corporate profiles as the world's largest manufacturer of branded athletic and casual footwear, headquartered in Kwun Tong, Hong Kong, and listed on the Hong Kong Stock Exchange since 1992 under the code 551. Through its official website, yueyuen.com, the group presents itself as the industrial partner of the leading global sports and outdoor brands, combining large-scale manufacturing with its own retail and distribution business for sportswear and footwear in Greater China through its Pou Sheng subsidiary.

Its production works on an OEM and ODM basis: it develops and manufactures athletic, athleisure, casual and outdoor footwear, sports sandals, soles, components and other leather products for brands such as Nike, adidas, Asics, New Balance, Puma, Converse, Timberland, Salomon and Crocs. That capacity rests on a network of more than twenty plants located mainly in China, Vietnam, Indonesia and India, and on a workforce that profiles place at around 290,000 employees, a scale that makes it a central player in the global footwear supply chain.

It serves, on the one hand, the international brands that outsource footwear design and production and, on the other, the Chinese consumers reached by its network of directly operated stores and sub-distributor stores selling sporting goods. This entry is based on corroboration of its official website and on matching stock-market profiles that agree on its activity, its Kwun Tong headquarters and its contact details, pending a direct load of the site in a later review.

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