About Jeanswest China
Jeanswest China is the operator of the Jeanswest brand in mainland China, part of the Hong Kong group Glorious Sun, with its operations centre in Huizhou, Guangdong province. The label, of Australian origin, was introduced into the Chinese market in the 1990s and went on to build one of the country's most extensive casual clothing store networks, with more than two thousand outlets at its peak expansion.
Jeanswest's offer focuses on casual clothing for young people and families: jeans, T-shirts, polo shirts, sweatshirts, jackets and seasonal basics at popular prices. Its chain model, with stores on high streets and in city centres of all sizes, made it a highly recognisable brand for middle-class Chinese consumers.
The company maintains its official website in Chinese, registered to the Chinese Jeanswest company, with product, store and franchise information. In a market dominated by e-commerce, the brand continues to operate physical stores and digital channels, supported by the Glorious Sun group's industrial and logistics structure.
Jeanswest's offer focuses on casual clothing for young people and families: jeans, T-shirts, polo shirts, sweatshirts, jackets and seasonal basics at popular prices. Its chain model, with stores on high streets and in city centres of all sizes, made it a highly recognisable brand for middle-class Chinese consumers.
The company maintains its official website in Chinese, registered to the Chinese Jeanswest company, with product, store and franchise information. In a market dominated by e-commerce, the brand continues to operate physical stores and digital channels, supported by the Glorious Sun group's industrial and logistics structure.