About Ubras
Ubras is a Chinese intimate apparel brand founded in Beijing in 2016 that redefined the category with its wire-free, 'sizeless' bra concept: high-elasticity fabrics, bonded seamless construction and wireless designs that adapt to different bodies and life stages, aiming for comfort comparable to a second skin.
Its range spans bras, briefs, shapewear, loungewear and sleepwear, plus dedicated lines for teenagers, active lifestyles and post-surgery care through its ubras CARE initiative, linked to breast health awareness. The brand helped formalise the sizeless category by participating in China's first dedicated industry standard for free-size knitted bras.
Born as a digital-first brand, Ubras has served tens of millions of customers and has expanded from online sales into physical retail and international markets across North America, Southeast Asia and Europe, making it a relevant partner for intimates and loungewear distributors.
Its range spans bras, briefs, shapewear, loungewear and sleepwear, plus dedicated lines for teenagers, active lifestyles and post-surgery care through its ubras CARE initiative, linked to breast health awareness. The brand helped formalise the sizeless category by participating in China's first dedicated industry standard for free-size knitted bras.
Born as a digital-first brand, Ubras has served tens of millions of customers and has expanded from online sales into physical retail and international markets across North America, Southeast Asia and Europe, making it a relevant partner for intimates and loungewear distributors.