About MOLSION Eyewear
MOLSION is a Chinese fashion eyewear brand created in Xiamen, Fujian Province, and developed by Xiamen Yarui Optical, one of China's leading specialists in sunglasses and optical frames. Its official global website, in English, presents the brand around the idea of a style for every mood and organises its range into sunglasses and optical collections aimed at a young, urban audience.
MOLSION's proposition is defined by fashion, personality and self-expression: oversized acetate frames, bold metal shapes, mirrored lenses and collaborations with Italian designers and well-known Chinese entertainment figures. Next to its sister brand BOLON, which is positioned more classically, MOLSION occupies the bolder, faster-moving end of Chinese fashion eyewear.
The brand is sold through opticians and department stores across China and through its own global online store, which promotes new arrivals to international customers. MOLSION is a differentiated brand of Xiamen Yarui Optical, with its own website, identity and activity; Essilor, now EssilorLuxottica, acquired a 50 percent stake in the parent company in 2013.
MOLSION's proposition is defined by fashion, personality and self-expression: oversized acetate frames, bold metal shapes, mirrored lenses and collaborations with Italian designers and well-known Chinese entertainment figures. Next to its sister brand BOLON, which is positioned more classically, MOLSION occupies the bolder, faster-moving end of Chinese fashion eyewear.
The brand is sold through opticians and department stores across China and through its own global online store, which promotes new arrivals to international customers. MOLSION is a differentiated brand of Xiamen Yarui Optical, with its own website, identity and activity; Essilor, now EssilorLuxottica, acquired a 50 percent stake in the parent company in 2013.