About Mark Fairwhale
Mark Fairwhale is a original Chinese fashion brand founded in 2001 in Shanghai under the creative direction of designer Mark Cheung.
With its Born Trendy philosophy, the house develops urban menswear and, from it, a brand portfolio including DEBRAND, RESHAKE and 5th SPACE, plus watch and accessory lines sharing the same graphic identity. Its collections combine relaxed tailoring, denim and trend pieces designed for an urban consumer looking for designer-led fashion at local-brand prices.
The brand reports more than 2,500 points of sale across boutiques, online flagship stores and new-retail stores that connect the physical and digital channels. It has digitalised its product chain with collection lifecycle management systems, a step its technology partners have documented as a case of total transformation in the Chinese fashion business.
With its Born Trendy philosophy, the house develops urban menswear and, from it, a brand portfolio including DEBRAND, RESHAKE and 5th SPACE, plus watch and accessory lines sharing the same graphic identity. Its collections combine relaxed tailoring, denim and trend pieces designed for an urban consumer looking for designer-led fashion at local-brand prices.
The brand reports more than 2,500 points of sale across boutiques, online flagship stores and new-retail stores that connect the physical and digital channels. It has digitalised its product chain with collection lifecycle management systems, a step its technology partners have documented as a case of total transformation in the Chinese fashion business.