About HLA
HLA is a Chinese fashion chain known as Heilan Home, developed from Jiangyin, in Jiangsu, and grown into one of the country's largest menswear operators.
Its core range covers T-shirts, shirts, trousers, suits and jackets for men, with the group adding women's, children's, professional and home lines under its own brands. The HLA model relies on broad collections and fast rotation at contained prices, managed through an inventory system shared with its store partners that pioneered in Chinese fashion retail.
The company reports more than 5,000 stores and over 100 million registered members in China, plus a growing international presence. The group is listed on the Shanghai stock exchange and combines self-operated and franchised stores with online sales, keeping its headquarters and its garment logistics and industrial base in Jiangyin.
Its core range covers T-shirts, shirts, trousers, suits and jackets for men, with the group adding women's, children's, professional and home lines under its own brands. The HLA model relies on broad collections and fast rotation at contained prices, managed through an inventory system shared with its store partners that pioneered in Chinese fashion retail.
The company reports more than 5,000 stores and over 100 million registered members in China, plus a growing international presence. The group is listed on the Shanghai stock exchange and combines self-operated and franchised stores with online sales, keeping its headquarters and its garment logistics and industrial base in Jiangyin.