About Shu Daxia Hotpot
Shu Daxia is a Chengdu hot pot restaurant chain operated by Chengdu Shu Daxia Catering Management Co., Ltd., which integrates restaurant operations, chain franchising, culinary culture development, staff training, food processing and logistics distribution. Its official website declares itself the brand's only official channel and expressly warns against imitators, a relevant detail in a category with a great deal of informal franchising.
The brand was born in 2015 with a first company-owned restaurant on Xiyulong Street in Chengdu and built its identity on the hero culture of wuxia novels: the diner is a swordsman keeping a hot pot appointment. Its signature beef tallow broth is made with highland pasture tallow naturally fermented for ninety days through a sixteen-step process, aiming for layered, aromatic heat rather than aggression.
From Chengdu, the brand runs dozens of company-owned restaurants in the city and hundreds of signed franchises across China, with expansion into Japan, Australia, the United States and Malaysia, and it has opened its 3.0 flagship store format in central Chengdu as part of a long-term strategy. Its headquarters are in Jinjiang District, and its published official franchise hotline is 400-028-0677.
The brand was born in 2015 with a first company-owned restaurant on Xiyulong Street in Chengdu and built its identity on the hero culture of wuxia novels: the diner is a swordsman keeping a hot pot appointment. Its signature beef tallow broth is made with highland pasture tallow naturally fermented for ninety days through a sixteen-step process, aiming for layered, aromatic heat rather than aggression.
From Chengdu, the brand runs dozens of company-owned restaurants in the city and hundreds of signed franchises across China, with expansion into Japan, Australia, the United States and Malaysia, and it has opened its 3.0 flagship store format in central Chengdu as part of a long-term strategy. Its headquarters are in Jinjiang District, and its published official franchise hotline is 400-028-0677.