About Sanfu
Sanfu is a Chinese fashion and lifestyle retail chain founded in 1992 in Fuzhou, Fujian province, aimed at young people aged 18 to 25. Its official website, which offers an English version, presents it as 'the starting point of trendy lifestyle': stores located in the main business districts of first, second and third tier cities across China, designed as places where young customers explore different selves through clothing and accessories.
The assortment is organised into six broad categories — menswear, womenswear, underwear, accessories and jewellery, shoes and bags, and beauty — with thousands of items refreshed every month and an affordable pricing policy. The company directly controls the full chain, from buying and product development to logistics and sales, and combines its physical network — over a thousand brand-licensed stores in more than 200 cities — with online sales and loyalty programmes.
Headquartered in Fuzhou's Jinhuang Building, with a 400-111-1992 hotline shown on its own site, Sanfu is a distinctive Chinese retail format: neither a department store nor a vertical fashion brand, but a 'treasure box' of affordable youth products that has survived three decades of transformation in Chinese retail.
The assortment is organised into six broad categories — menswear, womenswear, underwear, accessories and jewellery, shoes and bags, and beauty — with thousands of items refreshed every month and an affordable pricing policy. The company directly controls the full chain, from buying and product development to logistics and sales, and combines its physical network — over a thousand brand-licensed stores in more than 200 cities — with online sales and loyalty programmes.
Headquartered in Fuzhou's Jinhuang Building, with a 400-111-1992 hotline shown on its own site, Sanfu is a distinctive Chinese retail format: neither a department store nor a vertical fashion brand, but a 'treasure box' of affordable youth products that has survived three decades of transformation in Chinese retail.