About Bianlifeng
Bianlifeng, also known as Convenience Bee, is a Chinese convenience store chain founded in Beijing in 2016 and commercially launched in February 2017 with five simultaneous stores in the capital. Its official website defines it as a retail company driven by technological innovation: 24-hour stores in offices, neighbourhoods and campuses, where customers pay from the app without queuing at a till and where the assortment is decided using real-time sales data.
The offer combines daily food — breakfasts, ready meals, bakery, snacks and drinks — with everyday products and local services, plus Feng Xiaogui smart cabinets for unmanned purchasing. The company stresses food safety as the core of its model: its Beijing central laboratory has obtained CNAS accreditation and the chain has received international convenience technology awards.
From Beijing, Bianlifeng has expanded to Tianjin, Shanghai, Nanjing, Suzhou, Hangzhou and other eastern Chinese cities. It is the best-known exponent of China's new convenience generation, competing with Japanese formats not on price but on the full digitalisation of the store, the supply chain and the customer relationship.
The offer combines daily food — breakfasts, ready meals, bakery, snacks and drinks — with everyday products and local services, plus Feng Xiaogui smart cabinets for unmanned purchasing. The company stresses food safety as the core of its model: its Beijing central laboratory has obtained CNAS accreditation and the chain has received international convenience technology awards.
From Beijing, Bianlifeng has expanded to Tianjin, Shanghai, Nanjing, Suzhou, Hangzhou and other eastern Chinese cities. It is the best-known exponent of China's new convenience generation, competing with Japanese formats not on price but on the full digitalisation of the store, the supply chain and the customer relationship.