About Dewu
Dewu, known internationally as Poizon, is a Chinese e-commerce platform founded in 2015 in Shanghai that has become the reference shopping community for the country's young generation. Its official website presents the app as a 'new generation trend shopping community' combining a store, authenticity verification and social content: products are not shipped directly from seller to buyer, but first pass through the company's authentication centres.
That 'authenticate first, ship later' model was born with limited-edition sneakers and has extended to streetwear, luxury bags, watches, cosmetics, collectible figures and consumer electronics. Around the store has grown a community where users post reviews, outfits and content about sneaker and streetwear culture, setting Dewu apart from China's generalist marketplaces.
Operated by the Shanghai Dewu information group and using the Poizon brand for overseas markets, the platform counts hundreds of millions of app downloads. It is a case study in China's new digital retail: authentication as a service, community as a sales channel and youth culture as a commercial category in itself.
That 'authenticate first, ship later' model was born with limited-edition sneakers and has extended to streetwear, luxury bags, watches, cosmetics, collectible figures and consumer electronics. Around the store has grown a community where users post reviews, outfits and content about sneaker and streetwear culture, setting Dewu apart from China's generalist marketplaces.
Operated by the Shanghai Dewu information group and using the Poizon brand for overseas markets, the platform counts hundreds of millions of app downloads. It is a case study in China's new digital retail: authentication as a service, community as a sales channel and youth culture as a commercial category in itself.