About Meiyijia
Meiyijia is a Chinese convenience store chain founded in 1997 in Dongguan, Guangdong province, which has grown into the country's largest neighbourhood store network by store count: more than 40,000 outlets across 22 provinces and over 240 cities, the vast majority operated under franchise. Its official website presents the company's history, its store network and a complete section for recruiting new franchisees, with advantages, costs and the joining process.
The Meiyijia format is the traditional neighbourhood shop reinterpreted with modern management: fresh and impulse food, beverages, tobacco, personal care products and local services, with promotions and a loyalty programme for local customers. From its origins as a community grocery, the company advocates steady growth and a close relationship with franchisees, providing brand, assortment, logistics and training.
With a national 400-887-1133 service hotline and headquarters in Dongguan, Meiyijia is a structural player in Chinese retail: its store density in Guangdong and its national expansion make it the reference for proximity convenience retail, alongside Japanese formats and the new technology-driven chains.
The Meiyijia format is the traditional neighbourhood shop reinterpreted with modern management: fresh and impulse food, beverages, tobacco, personal care products and local services, with promotions and a loyalty programme for local customers. From its origins as a community grocery, the company advocates steady growth and a close relationship with franchisees, providing brand, assortment, logistics and training.
With a national 400-887-1133 service hotline and headquarters in Dongguan, Meiyijia is a structural player in Chinese retail: its store density in Guangdong and its national expansion make it the reference for proximity convenience retail, alongside Japanese formats and the new technology-driven chains.