About TOP TOY
TOP TOY is a collectible toy retail brand created in December 2020 in Guangdong as a comprehensive trend-toy platform within MINISO Group.
Its stores bring together blind boxes, PVC figures, building blocks, dolls, Gunpla and exclusive products from popular licences and its own IPs, in an experiential store format designed for young collectors. The brand combines licensed product from major entertainment franchises with its own developments and limited editions that feed China's collecting culture.
From its first flagship stores in more than 40 major Chinese cities, the network grew past 200 outlets and expanded into markets such as Indonesia, Thailand and Malaysia, operated by a Guangdong cultural and creative company of the group. MINISO Group presents TOP TOY as its second strategic brand, differentiated from MINISO stores by its exclusive specialisation in collectible toys.
Its stores bring together blind boxes, PVC figures, building blocks, dolls, Gunpla and exclusive products from popular licences and its own IPs, in an experiential store format designed for young collectors. The brand combines licensed product from major entertainment franchises with its own developments and limited editions that feed China's collecting culture.
From its first flagship stores in more than 40 major Chinese cities, the network grew past 200 outlets and expanded into markets such as Indonesia, Thailand and Malaysia, operated by a Guangdong cultural and creative company of the group. MINISO Group presents TOP TOY as its second strategic brand, differentiated from MINISO stores by its exclusive specialisation in collectible toys.