About KKV
KKV is a lifestyle retail brand launched by KK Group, a Chinese retail group founded in the mid-2010s with its operational base in Guangdong.
KKV opened its first store on 1 May 2019 and has become one of the most popular anchor stores in Chinese shopping malls, with a large, photogenic format aimed at Gen Z. Its assortment gathers around one hundred lifestyle product families across categories such as beauty, skincare, trend toys, stationery, home goods, food and accessories, with a shopping experience free of pushy assistants.
The group reports more than 780 KKV stores and over 1,300 outlets across all its brands, present in more than 200 cities in China's 31 provinces and in Southeast Asian countries such as Singapore, Malaysia, the Philippines, Vietnam, Indonesia and Thailand. KK Group develops in parallel other own brands, such as the beauty label THE COLORIST and the trend-culture label X11, each with a differentiated format.
KKV opened its first store on 1 May 2019 and has become one of the most popular anchor stores in Chinese shopping malls, with a large, photogenic format aimed at Gen Z. Its assortment gathers around one hundred lifestyle product families across categories such as beauty, skincare, trend toys, stationery, home goods, food and accessories, with a shopping experience free of pushy assistants.
The group reports more than 780 KKV stores and over 1,300 outlets across all its brands, present in more than 200 cities in China's 31 provinces and in Southeast Asian countries such as Singapore, Malaysia, the Philippines, Vietnam, Indonesia and Thailand. KK Group develops in parallel other own brands, such as the beauty label THE COLORIST and the trend-culture label X11, each with a differentiated format.