About Better Life Commercial Chain (Bubugao)
Better Life Commercial Chain Share Co., Ltd., known by its Bubugao brand, is a Chinese retail chain domiciled in Xiangtan, Hunan Province. The business started in 1995 and the company was formally established in 2003; it has been listed on the Shenzhen Stock Exchange since 2008 and has become Hunan's leading retail enterprise, running supermarket and shopping-centre formats under direct management.
Its core business is merchandise retail through supermarkets — mostly self-operated — and shopping centres run on joint-operation models, joined over the years by convenience stores, appliance stores, catering and online commerce under the Bubugao ecosystem. The network is concentrated in Hunan and extends to cities in Jiangxi and other provinces of central and southwestern China.
In recent years the company has refocused its network on its stronghold Hunan market, closing out-of-province stores to optimise its store base and strengthen the quality and transparency of its offer. For brands and suppliers seeking physical distribution in central China, Bubugao is the reference regional operator, with hundreds of outlets and a local customer base built over three decades.
Its core business is merchandise retail through supermarkets — mostly self-operated — and shopping centres run on joint-operation models, joined over the years by convenience stores, appliance stores, catering and online commerce under the Bubugao ecosystem. The network is concentrated in Hunan and extends to cities in Jiangxi and other provinces of central and southwestern China.
In recent years the company has refocused its network on its stronghold Hunan market, closing out-of-province stores to optimise its store base and strengthen the quality and transparency of its offer. For brands and suppliers seeking physical distribution in central China, Bubugao is the reference regional operator, with hundreds of outlets and a local customer base built over three decades.