About MUMUSO
MUMUSO is a lifestyle retail brand founded in 2014 in Shanghai, with its brand operations centre in that city and products largely manufactured in China.
Its stores combine beauty and personal care, home goods, stationery, plush toys, fashion accessories, bags and small electronics in an affordable impulse-buy format. The brand works with a global supplier network and an agile design, production, distribution and retail system that lets it refresh shelves with creative everyday products.
Under the slogan Life starts with MUMUSO, the network has grown to thousands of stores in dozens of countries and regions across six continents, largely through franchises and strategic partners. The company openly acknowledges its Chinese origin with Korean design inspiration, a combination that explains its aesthetic and its rapid expansion across Asia, Latin America, the Middle East and Europe.
Its stores combine beauty and personal care, home goods, stationery, plush toys, fashion accessories, bags and small electronics in an affordable impulse-buy format. The brand works with a global supplier network and an agile design, production, distribution and retail system that lets it refresh shelves with creative everyday products.
Under the slogan Life starts with MUMUSO, the network has grown to thousands of stores in dozens of countries and regions across six continents, largely through franchises and strategic partners. The company openly acknowledges its Chinese origin with Korean design inspiration, a combination that explains its aesthetic and its rapid expansion across Asia, Latin America, the Middle East and Europe.