About Pou Sheng International (Holdings) Limited
Pou Sheng International (Holdings) Limited is one of Greater China's leading distributors and retailers of sportswear and footwear. Spun off from Yue Yuen Industrial in 2008 and listed in Hong Kong (stock code 3813), it operates thousands of directly run stores and a wide sub-distributor network covering most mainland Chinese provinces, as well as Hong Kong and Taiwan.
Under its multi-brand banner YYsports it sells products from international brands such as Nike, Adidas, Puma, Skechers, Converse and Under Armour, and is the exclusive distributor in China for brands including Pony, Xexymix and Dynafit. Its distribution ecosystem combines physical stores, department store counters, shopping mall spaces and online channels of its own and of third parties, together with membership programmes and complementary sports services.
The group also leases commercial space for concessionaire sales and provides sports event and marketing services, under a philosophy of making sports part of consumers' everyday life. It is headquartered in Hong Kong, with its business focused on the Chinese sports retail market.
Under its multi-brand banner YYsports it sells products from international brands such as Nike, Adidas, Puma, Skechers, Converse and Under Armour, and is the exclusive distributor in China for brands including Pony, Xexymix and Dynafit. Its distribution ecosystem combines physical stores, department store counters, shopping mall spaces and online channels of its own and of third parties, together with membership programmes and complementary sports services.
The group also leases commercial space for concessionaire sales and provides sports event and marketing services, under a philosophy of making sports part of consumers' everyday life. It is headquartered in Hong Kong, with its business focused on the Chinese sports retail market.