About Aiyingshi
Aiyingshi is a Chinese specialist chain for mother and baby products and services, founded in 1997 and headquartered in Shanghai's Pudong District, where it is listed (code 603214) as Shanghai Aiyingshi Co., Ltd. Its official website defines it as a professional retailer serving families from pregnancy to age six, with a membership-marketing model and a network of more than five hundred directly operated stores in Shanghai and in China's most developed eastern and southern provinces.
The assortment exceeds ten thousand SKUs across infant dairy and nutrition, paper products such as diapers, feeding supplies, washing and care, baby textiles, toys, strollers and cribs, complemented by value-added services such as infant massage, children's play areas and parenting activities. The chain also sells through its app, home-delivery mini programmes and flagship stores on China's main e-commerce platforms, and develops private labels in several categories.
With its headquarters address and phone published on its own site — the Poly Pukai Financial Center in Pudong and 021-68470177 — Aiyingshi is the historical reference of specialist maternity and baby retail in China, a channel combining daily necessities, health trust and in-person services for young urban families.
The assortment exceeds ten thousand SKUs across infant dairy and nutrition, paper products such as diapers, feeding supplies, washing and care, baby textiles, toys, strollers and cribs, complemented by value-added services such as infant massage, children's play areas and parenting activities. The chain also sells through its app, home-delivery mini programmes and flagship stores on China's main e-commerce platforms, and develops private labels in several categories.
With its headquarters address and phone published on its own site — the Poly Pukai Financial Center in Pudong and 021-68470177 — Aiyingshi is the historical reference of specialist maternity and baby retail in China, a channel combining daily necessities, health trust and in-person services for young urban families.