About Girlcult
Girlcult is a Chinese colour cosmetics brand created in July 2018 that builds its identity around three ideas: weirdness, romance and adventure. Its collections draw inspiration from mythology, folklore and traditional Chinese crafts — such as Miao silver and batik motifs — and translate them into packaging and shades with a strong visual identity that sets it apart from conventional brands.
Its range covers matte, shimmer and multichrome eyeshadow palettes, cream and powder blushes, highlighters, lip glosses and stains, concealers and cushion foundations. The brand sells through its official online store and international platforms such as YesStyle, Amazon and SHEIN, which has given it a following outside China, especially among young fans of artistic makeup.
The site presented as the brand's official store, girlcultmakeup.com, hosts its makeup catalogue, and there is also the girlcult.shop store with product pages for the brand. Girlcult represents the generation of independent Chinese colour brands that grow first on social media and e-commerce before expanding into international distribution.
Its range covers matte, shimmer and multichrome eyeshadow palettes, cream and powder blushes, highlighters, lip glosses and stains, concealers and cushion foundations. The brand sells through its official online store and international platforms such as YesStyle, Amazon and SHEIN, which has given it a following outside China, especially among young fans of artistic makeup.
The site presented as the brand's official store, girlcultmakeup.com, hosts its makeup catalogue, and there is also the girlcult.shop store with product pages for the brand. Girlcult represents the generation of independent Chinese colour brands that grow first on social media and e-commerce before expanding into international distribution.