About Focallure
Focallure is a Chinese makeup brand headquartered in Guangzhou (Guangdong), born in e-commerce and built on a simple idea: professional-looking colour cosmetics at affordable prices, summed up in its claim that sparkle is everything. The brand first grew on international online marketplaces and later consolidated its own official English-language store.
Its catalogue focuses on eyes, face and lips: single eyeshadows and palettes with metallic and glitter finishes, highlighters such as the Star Crash line, glitter mascaras such as Star Drifter, liquid and stick lipsticks, blushes and base products. The range is refreshed with short collections tied to viral trends, at low entry prices aimed at a young, social-media-driven audience.
From Guangzhou, where several sources place its R&D centre and production through Guangdong factories, Focallure reports a presence in more than 75 countries through its own store and affiliate sellers. For colour-cosmetics importers and distributors it is a representative case of a digital Chinese brand that turned the online channel into its main global shop window.
Its catalogue focuses on eyes, face and lips: single eyeshadows and palettes with metallic and glitter finishes, highlighters such as the Star Crash line, glitter mascaras such as Star Drifter, liquid and stick lipsticks, blushes and base products. The range is refreshed with short collections tied to viral trends, at low entry prices aimed at a young, social-media-driven audience.
From Guangzhou, where several sources place its R&D centre and production through Guangdong factories, Focallure reports a presence in more than 75 countries through its own store and affiliate sellers. For colour-cosmetics importers and distributors it is a representative case of a digital Chinese brand that turned the online channel into its main global shop window.