About Shanghai Pehchaolin Daily Chemical
Shanghai Pehchaolin Daily Chemical is the company behind Pechoin, regarded as China's first domestic skincare brand, founded in Shanghai in 1931 by Gu Zhimin. Its original product, a moisturizing balm in the signature small round metal tin, became a classic of Chinese cosmetics and was already sold in Southeast Asia in the 1930s. In 2000 the brand was restructured as a private company under its current name.
The company manufactures cosmetic and personal care products: moisturizing creams and balms, aloe vera lines, facial cleansers, lotions, face masks and anti-ageing and herbal care ranges that combine the brand's heritage with ingredients from the Chinese botanical tradition. In 2013 its products were recognized as "national gifts" of China, and the brand has ranked among the world's most valuable personal care brands in international industry listings.
Pechoin remains headquartered in Shanghai and sells across China through retail, pharmacies and e-commerce, with a presence in other Asian markets. Its positioning combines historic brand equity — more than ninety years of history — with renewed formulas and packaging aimed at younger consumers, in the mid-range segment of China's skincare market.
The company manufactures cosmetic and personal care products: moisturizing creams and balms, aloe vera lines, facial cleansers, lotions, face masks and anti-ageing and herbal care ranges that combine the brand's heritage with ingredients from the Chinese botanical tradition. In 2013 its products were recognized as "national gifts" of China, and the brand has ranked among the world's most valuable personal care brands in international industry listings.
Pechoin remains headquartered in Shanghai and sells across China through retail, pharmacies and e-commerce, with a presence in other Asian markets. Its positioning combines historic brand equity — more than ninety years of history — with renewed formulas and packaging aimed at younger consumers, in the mid-range segment of China's skincare market.