About Shanghai Inoherb Cosmetics
Shanghai Inoherb Cosmetics is the company behind Inoherb (Xiangyi Bencao), a Chinese skincare brand founded in Shanghai in 2000, conceived by a doctor trained in traditional Chinese medicine. The brand is among the earliest in China to build its proposition on herbal ingredients from the traditional pharmacopoeia, combined with modern cosmetic processes.
Its catalogue targets mainly young consumers and covers brightening and whitening care, moisturizing, oil control, sunscreen, men's care and lines for acne-prone, mature or sensitive skin, with products such as brightening moisturizers, face masks and eye creams. Inoherb has cooperated with the School of Basic Medicine of the Shanghai University of Traditional Chinese Medicine on product composition, technical process, production and quality inspection across its lines.
The company sells across China through e-commerce — with a strong presence on Taobao and Tmall — retail and its official online store, and maintains official social media profiles internationally. Its positioning is that of a mid-tier herbal brand, with a loyal middle-class consumer base looking for natural ingredients perceived as safe and low-irritation.
Its catalogue targets mainly young consumers and covers brightening and whitening care, moisturizing, oil control, sunscreen, men's care and lines for acne-prone, mature or sensitive skin, with products such as brightening moisturizers, face masks and eye creams. Inoherb has cooperated with the School of Basic Medicine of the Shanghai University of Traditional Chinese Medicine on product composition, technical process, production and quality inspection across its lines.
The company sells across China through e-commerce — with a strong presence on Taobao and Tmall — retail and its official online store, and maintains official social media profiles internationally. Its positioning is that of a mid-tier herbal brand, with a loyal middle-class consumer base looking for natural ingredients perceived as safe and low-irritation.