Yatsen Holding

Cosmetics and personal care · Guangzhou, Guangdong

About Yatsen Holding

Yatsen Holding, known in Chinese as Yixian Group, is a Chinese multi-brand beauty group founded in 2016 and headquartered in Guangzhou, Guangdong Province. It has been listed on the New York Stock Exchange (NYSE: YSG) since November 2020, when it became the first Chinese beauty company to go public in the United States, with the stated vision of becoming a "world-class beauty innovation pioneer".

Its brand matrix combines home-grown and acquired brands: Perfect Diary, its flagship colour cosmetics label; Little Ondine and Pink Bear in colour; and in skincare Galénic, DR.WU (mainland China business) and Eve Lom, plus EANTiM. The catalogue covers lips, eyes and face in makeup and serums, creams, cleansers, masks and sunscreen in skincare, alongside beauty tools and devices.

Yatsen reports cumulative R&D investment of over RMB 700 million since 2020 and research centres in Guangzhou, Shanghai and Toulouse, with offices also in London, New York, Tokyo and Paris. It sells through e-commerce, own stores and retail across Asia, Europe and North America, and has received an MSCI ESG rating of A, building its growth on product innovation and international expansion of its brands.

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