About Judydoll
Judydoll is a Chinese makeup brand founded in 2017 in Shanghai by Shanghai Juyi Cosmetics and now part of Joy Group, one of China's fastest-growing beauty groups. Its positioning, summed up by the idea of making makeup simplified and fun amplified, targets young consumers with creative colour products at accessible prices and a constant launch rhythm: the group reports hundreds of new SKUs a year within a catalogue of more than 800 references.
Its best-known products are the 3D Curling Iron Mascara, whose slim metal brush curls and defines lash by lash; the Ice Watery Lip Gloss; combined highlight and contour palettes; blushes, ultra-fine liquid eyeliners, mattifying powders and lipsticks in matte or juicy finishes. The official English-language store sells eye-and-lip sets and organises the catalogue by collections and needs, from waterproof lines to seasonal novelties.
From its headquarters on Madang Road, in Shanghai's Huangpu District, Judydoll has moved from Chinese e-commerce into international distribution: it ships online to more than forty countries, sells in Japan, Southeast Asia, Australia, Canada, the Middle East and North America, and in 2026 opened its first physical store in Hong Kong. For the colour-cosmetics trade it is one of the highest-volume Chinese brands of its generation.
Its best-known products are the 3D Curling Iron Mascara, whose slim metal brush curls and defines lash by lash; the Ice Watery Lip Gloss; combined highlight and contour palettes; blushes, ultra-fine liquid eyeliners, mattifying powders and lipsticks in matte or juicy finishes. The official English-language store sells eye-and-lip sets and organises the catalogue by collections and needs, from waterproof lines to seasonal novelties.
From its headquarters on Madang Road, in Shanghai's Huangpu District, Judydoll has moved from Chinese e-commerce into international distribution: it ships online to more than forty countries, sells in Japan, Southeast Asia, Australia, Canada, the Middle East and North America, and in 2026 opened its first physical store in Hong Kong. For the colour-cosmetics trade it is one of the highest-volume Chinese brands of its generation.