About Flower Knows
Flower Knows is a Chinese makeup brand founded in 2016 in Hangzhou (Zhejiang) by Yang Zifeng and Zhou Tiancheng, two creators who came from the cosplay world. The brand built its identity on a fairytale universe: every themed collection turns palettes, blushes and lip products into ornamental, collectible pieces, with reliefs, gilding and motifs of ballet, strawberries, unicorns or mermaids.
Its official English-language store organises the catalogue by complete collections, such as Snow Ballet, Strawberry Rococo or Sweetie Bear, and by face, eye and lip categories: six-colour eyeshadow palettes, cream and powder blushes, highlighters, lip glosses and lip creams, cushion foundations, liquid eyeliners and perfumes. Gift sets and limited-edition advent calendars are a central part of its commercial offer and its launch calendar.
From its Hangzhou headquarters, Flower Knows sells direct to international consumers and has entered physical retail in the United States and other markets, building a global community on social media. For buyers and distributors it is the best-known example of a Chinese colour-cosmetics brand competing on design, storytelling and collectibility as much as on product formula.
Its official English-language store organises the catalogue by complete collections, such as Snow Ballet, Strawberry Rococo or Sweetie Bear, and by face, eye and lip categories: six-colour eyeshadow palettes, cream and powder blushes, highlighters, lip glosses and lip creams, cushion foundations, liquid eyeliners and perfumes. Gift sets and limited-edition advent calendars are a central part of its commercial offer and its launch calendar.
From its Hangzhou headquarters, Flower Knows sells direct to international consumers and has entered physical retail in the United States and other markets, building a global community on social media. For buyers and distributors it is the best-known example of a Chinese colour-cosmetics brand competing on design, storytelling and collectibility as much as on product formula.