Yinchuan Xinhua Commercial (Group) Co., Ltd.
Retail and distribution · Yinchuan, Ningxia
About Yinchuan Xinhua Commercial (Group) Co., Ltd.
Yinchuan Xinhua Commercial (Group) Co., Ltd., known as Xinhua Baihuo, is the leading retail group of the Ningxia Hui Autonomous Region and one of the major commercial operators of northwest China. Listed on the Shanghai Stock Exchange since 1997 (code 600785), it is headquartered in Yinchuan, the regional capital, from where it coordinates a network covering the whole of Ningxia.
The group trades through department stores, integrated shopping centres, supermarket chains and home-appliance and telecoms chains, with formats spanning fashion, food, home goods and consumer electronics. Altogether it operates more than three hundred physical stores, with a presence also in Inner Mongolia, Shaanxi, Gansu, Qinghai and Beijing.
Alongside retailing, the company integrates logistics activities and the management and leasing of commercial properties that support its store network. Its strategy combines neighbourhood physical stores with the development of digital channels, keeping it as the everyday-consumption reference for residents of Yinchuan and the cities of China's northwest.
The group trades through department stores, integrated shopping centres, supermarket chains and home-appliance and telecoms chains, with formats spanning fashion, food, home goods and consumer electronics. Altogether it operates more than three hundred physical stores, with a presence also in Inner Mongolia, Shaanxi, Gansu, Qinghai and Beijing.
Alongside retailing, the company integrates logistics activities and the management and leasing of commercial properties that support its store network. Its strategy combines neighbourhood physical stores with the development of digital channels, keeping it as the everyday-consumption reference for residents of Yinchuan and the cities of China's northwest.