About SocialBeta
SocialBeta is a Chinese digital media outlet specialising in brand marketing practice and trend research, founded in 2008 and based in Hangzhou, Zhejiang province. Its platform tracks the daily activity of brands, agencies and digital platforms in China, and has become a reference point for marketing professionals working in the Chinese market.
The site publishes fast brand-communication news, reviews of standout campaigns, case analyses and themed specials on phenomena such as social commerce, product launches, brand collaborations and festival marketing. Its coverage ranges from major international brands to emerging Chinese labels, with a practical eye on what works on each platform.
Beyond the media outlet, SocialBeta runs Dujiao Zhaopin, a vertical job portal dedicated to digital marketing and advertising talent in China, and offers brands and platforms industry communication solutions such as case reviews, trend specials and custom reports. For international marketers, it is a direct window into the professional conversation of Chinese marketing.
The site publishes fast brand-communication news, reviews of standout campaigns, case analyses and themed specials on phenomena such as social commerce, product launches, brand collaborations and festival marketing. Its coverage ranges from major international brands to emerging Chinese labels, with a practical eye on what works on each platform.
Beyond the media outlet, SocialBeta runs Dujiao Zhaopin, a vertical job portal dedicated to digital marketing and advertising talent in China, and offers brands and platforms industry communication solutions such as case reviews, trend specials and custom reports. For international marketers, it is a direct window into the professional conversation of Chinese marketing.