About Madhouse Inc.
Madhouse Inc. is a Chinese mobile advertising company founded in 2006 in Shanghai by Joshua Maa and regarded as one of the pioneers of mobile marketing in the country. It defines itself as a one-stop mobile marketing service provider focused exclusively on data-driven programmatic advertising, aiming to optimise advertisers' mobile marketing investment and expand their international audience.
Its offer is built around products such as PremiumMad, for programmatic buying across premium inventory; PerforMad, an interest-driven app promotion platform focused on return on investment; SmartMad, its mobile advertising network; and MadSolutions, which brings together tailored mobile marketing solutions, campaign management, interactive messaging and the building and optimisation of mobile sites for corporations and campaigns, integrated with CRM systems and customer databases.
The company also grew beyond China, expanding into India from 2012 and running offices in several Chinese cities, and it was a founding and board member of the MMA in Asia Pacific, helping to set mobile advertising standards. In 2018 it was acquired by the WPP group while keeping its own brand and official website, with an English version, where it presents its platforms and services to advertisers and app developers.
Its offer is built around products such as PremiumMad, for programmatic buying across premium inventory; PerforMad, an interest-driven app promotion platform focused on return on investment; SmartMad, its mobile advertising network; and MadSolutions, which brings together tailored mobile marketing solutions, campaign management, interactive messaging and the building and optimisation of mobile sites for corporations and campaigns, integrated with CRM systems and customer databases.
The company also grew beyond China, expanding into India from 2012 and running offices in several Chinese cities, and it was a founding and board member of the MMA in Asia Pacific, helping to set mobile advertising standards. In 2018 it was acquired by the WPP group while keeping its own brand and official website, with an English version, where it presents its platforms and services to advertisers and app developers.