About Brandigo China
Brandigo China is an independent marketing and communications agency based in Shanghai, founded in 2004 as Adsmith China and rebranded in 2017. With more than two decades of on-the-ground experience, it helps international brands enter and grow in the China market, and Chinese brands project themselves abroad.
Its speciality is B2B marketing, with sector experience in industrial manufacturing, chemicals, medical devices, food ingredients, life sciences and technology. Its services cover audience insight research, brand strategy and positioning for China, content creation, integrated campaigns and management of Chinese social media such as WeChat, Douyin and Xiaohongshu, as well as Baidu advertising and optimisation for Chinese AI search engines.
The agency works with a practical, channel-neutral approach: it first maps the customer buying journey in China and then executes the full programme, from the initial strategy to the ongoing running of PR and digital campaigns. Its clients include leading multinationals from industrial and consumer sectors.
Its speciality is B2B marketing, with sector experience in industrial manufacturing, chemicals, medical devices, food ingredients, life sciences and technology. Its services cover audience insight research, brand strategy and positioning for China, content creation, integrated campaigns and management of Chinese social media such as WeChat, Douyin and Xiaohongshu, as well as Baidu advertising and optimisation for Chinese AI search engines.
The agency works with a practical, channel-neutral approach: it first maps the customer buying journey in China and then executes the full programme, from the initial strategy to the ongoing running of PR and digital campaigns. Its clients include leading multinationals from industrial and consumer sectors.