Meishang (GZ) Cosmetics Co., Ltd.

Cosmetics and personal care · Guangzhou, Guangdong

About Meishang (GZ) Cosmetics Co., Ltd.

Meishang (GZ) Cosmetics Co., Ltd. is a Chinese colour cosmetics company founded in 2018 in Guangzhou, Guangdong Province, by beauty industry veteran Cici Li. Its lead brand is Colorkey, built on the 'Dare to Be Different' philosophy and aimed at young consumers with trend-led makeup, lightweight textures and accessible prices.

The product that made it famous is its Airy Velvet Lip Glaze, which has sold millions of units, alongside lip mud, cushion cream, eyeshadow palettes, concealers and setting powders. The group also develops the Superface and Lab101 brands and has released collaborations with licences such as Doraemon, Hello Kitty and Pokémon, with frequent drops designed for social commerce.

Colorkey sells in China and in international markets through Watsons, TikTok Shop, YesStyle and Amazon, among other channels. For distributors of new-generation Asian cosmetics, Meishang offers a fast-growing colour brand with an official English-language website. This listing was corroborated against market sources and trademark records agreeing on Colorkey's ownership and its Guangzhou base; verification was by search and text reading, not a rendered browser.

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