About Maniform
Maniform is a Chinese intimate-apparel brand founded in 1996 and belonging to Shenzhen Huijie Group, whose own official website, maniform.cn, verified directly in Chinese, presents it with a single declared obsession: understanding women's bodies and devoting itself to skin-contact clothing. Its guiding concept, which could be translated as 'a fit for every body', is summed up in its motto that each customer's fit is the brand's lifelong task, and it structures its communication, its seasonal collections and its star lace and technical-innovation lines.
The offer shown on its site is organised as a family of lines: the core lingerie of bras and briefs, Maniform Home for loungewear, Maniform Sports, a men's line, a cotton-life line, a children's line and even a beauty extension, all under the same brand. Industry sources credit it with dozens of patents in ergonomics and process, its own industrial park in Jiangxi and the backing of the design centres its group maintains in Shenzhen, Shanghai, Beijing and Paris.
It serves Chinese women looking for lingerie with careful fit, functional comfort and contemporary aesthetics, reached through the country's store networks and major e-commerce channels, where the brand runs official flagship stores. This entry covers the Maniform brand as a differentiated unit, based in Shenzhen's Futian District according to the footer of its own official website, and records its ownership by the Huijie group to avoid confusion with the group corporate site.
The offer shown on its site is organised as a family of lines: the core lingerie of bras and briefs, Maniform Home for loungewear, Maniform Sports, a men's line, a cotton-life line, a children's line and even a beauty extension, all under the same brand. Industry sources credit it with dozens of patents in ergonomics and process, its own industrial park in Jiangxi and the backing of the design centres its group maintains in Shenzhen, Shanghai, Beijing and Paris.
It serves Chinese women looking for lingerie with careful fit, functional comfort and contemporary aesthetics, reached through the country's store networks and major e-commerce channels, where the brand runs official flagship stores. This entry covers the Maniform brand as a differentiated unit, based in Shenzhen's Futian District according to the footer of its own official website, and records its ownership by the Huijie group to avoid confusion with the group corporate site.