C.banner International Holdings Limited
Fashion, footwear and accessories · Nanjing, Jiangsu
About C.banner International Holdings Limited
C.banner International Holdings Limited is a Chinese group specialising in women's footwear, which its own official English-language website, cbanner.com.cn, defines as China's leading retailer of mid-to-premium women's formal and casual footwear. The company, operationally based in Nanjing, Jiangsu Province, has been listed on the main board of the Hong Kong Stock Exchange since 23 September 2011 under the code 1028 and was called Hongguo International until it adopted the C.banner name in 2012.
Its business combines production and retail: it designs, manufactures and sells women's footwear in diversified designs under its self-developed brands — C.banner itself, known in Chinese as Qianbaidu, together with EBLAN, MIO and natursun — and licensed brands, distributed through department stores and independent retail stores in Chinese cities from the first to the third tier. In addition, it acts as an OEM and ODM manufacturer for international footwear companies dealing in export markets, giving it a dual standing as both a retail brand owner and an industrial partner.
It serves Chinese consumers of mid-to-premium women's dress and casual footwear and the foreign brands that commission production in China. In 2015 the group took a first step in its global branding strategy with the acquisition of the British toy retailer Hamleys, a diversification that coexists with footwear as its main activity and is noted in this entry for transparency.
Its business combines production and retail: it designs, manufactures and sells women's footwear in diversified designs under its self-developed brands — C.banner itself, known in Chinese as Qianbaidu, together with EBLAN, MIO and natursun — and licensed brands, distributed through department stores and independent retail stores in Chinese cities from the first to the third tier. In addition, it acts as an OEM and ODM manufacturer for international footwear companies dealing in export markets, giving it a dual standing as both a retail brand owner and an industrial partner.
It serves Chinese consumers of mid-to-premium women's dress and casual footwear and the foreign brands that commission production in China. In 2015 the group took a first step in its global branding strategy with the acquisition of the British toy retailer Hamleys, a diversification that coexists with footwear as its main activity and is noted in this entry for transparency.