About EIFINI (Eifini Group)
EIFINI is the founding brand of the Hangzhou womenswear group created in 2001 by Qian Jiangyue. Its name comes from the initials of Elegant I, Faith I and Natural I — the elegant me, the confident me, the natural me — the three values with which the brand interprets the roles of the contemporary urban woman: professional, wife and friend, with French-inspired elegance adapted to Chinese taste.
Around it the group has built a portfolio of brands for different moments and ages: EIFINI as the main banner, Seifini for the young public, Meilleur Moment (MM) for the office woman — with a flagship store even in New York's SoHo — and Pure: Moment for simple, clean dressing, plus the JAC line. Together they state more than 4,000 points of sale in China across own stores, franchises and department store counters.
The company was among the first Chinese womenswear brands to professionalise its value chain with product lifecycle management systems, cloud inventory and production monitoring connected with suppliers, logistics and the sales network. Its campaigns with top Chinese supermodels and actresses have consolidated EIFINI among the country's most recognised women's fashion brands.
Around it the group has built a portfolio of brands for different moments and ages: EIFINI as the main banner, Seifini for the young public, Meilleur Moment (MM) for the office woman — with a flagship store even in New York's SoHo — and Pure: Moment for simple, clean dressing, plus the JAC line. Together they state more than 4,000 points of sale in China across own stores, franchises and department store counters.
The company was among the first Chinese womenswear brands to professionalise its value chain with product lifecycle management systems, cloud inventory and production monitoring connected with suppliers, logistics and the sales network. Its campaigns with top Chinese supermodels and actresses have consolidated EIFINI among the country's most recognised women's fashion brands.