About Yinger Fashion Group
Yinger Fashion Group is a Chinese women's fashion group founded in 1996 in Shenzhen, Guangdong Province. Over three decades it has built a portfolio of own brands headed by YINER and completed by INSUN, PSALTER, Song of Song, OBBLIGATO and XII BASKET, covering everything from elegant fashion for professional women to more artistic, designer-led propositions.
The group integrates investment, research and development, design, marketing and services, with creative centres and industrial parks in the Shenzhen area and in Shanghai. Its brands are sold in more than 1,500 stores across China, with millions of loyalty members, and through digital channels, and the group is often cited as a pioneer in internationalising Shenzhen women's fashion, with its labels appearing at European fashion weeks.
For trade partners and buyers, Yinger offers a multi-brand women's fashion platform in the mid-to-high and high segments, with in-house design capability, an organised supply chain and experience in running flagship stores and loyalty programmes in the Chinese market.
The group integrates investment, research and development, design, marketing and services, with creative centres and industrial parks in the Shenzhen area and in Shanghai. Its brands are sold in more than 1,500 stores across China, with millions of loyalty members, and through digital channels, and the group is often cited as a pioneer in internationalising Shenzhen women's fashion, with its labels appearing at European fashion weeks.
For trade partners and buyers, Yinger offers a multi-brand women's fashion platform in the mid-to-high and high segments, with in-house design capability, an organised supply chain and experience in running flagship stores and loyalty programmes in the Chinese market.