THREEGUN (Shanghai Threegun Group)

Fashion, footwear and accessories · Shanghai, Shanghai

About THREEGUN (Shanghai Threegun Group)

THREEGUN is the historic brand of Shanghai Threegun (Group) Co., Ltd., a Shanghai company dedicated to intimate apparel whose trademark was born in 1937 and whose current group was formed in 1994 from the former Shanghai No. 9 Knitting Factory. In 1998 the group contributed its quality assets to the listed Shanghai Dragon, within the state textile system today headed by Dongfang International (Oriental International).

Its speciality is knitted underwear for the whole family: thermal underwear, cotton and fine-wool sets, undershirts, pyjamas and hosiery, together with children's and youth lines also developed under international licences. The brand defends a positioning of comfortable, healthy basics with a touch of fashion, and for years it has led the national underwear market share according to Chinese industry rankings.

Production is concentrated in the «Threegun Industrial City» in Kangqiao, Pudong District, a base of about 152,000 square metres with a design and pattern centre and international production equipment. The group's historic sales network adds up to dozens of sales subsidiaries, hundreds of its own stores and thousands of points of sale across China's main provinces and cities, in addition to its official stores on the major e-commerce platforms.

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