About iPinYou
iPinYou is a Chinese marketing technology company founded in 2008 and headquartered in Beijing. It pioneered programmatic advertising in China by introducing real-time bidding (RTB) technology and building one of the country's largest demand-side platforms (DSP), with proprietary cloud computing technology and patented audience profiling.
Its current official website, in English, presents its evolution into agentic marketing under the DeepZero platform: a matrix of AI agents spanning the complete enterprise decision journey, from product innovation and go-to-market strategy to social marketing, advertising, sales and customer engagement. Its agents include tools for KOL matching, media buying, full-funnel attribution and consumer voice analysis.
The company states on its own site that IDC positioned DeepZero in the Leaders category of its first worldwide MarketScape for agentic marketing for B2C enterprises, as the only China-based vendor selected. With additional offices in Shanghai and Guangzhou, iPinYou serves large brands in sectors such as automotive, FMCG, finance and e-commerce.
Its current official website, in English, presents its evolution into agentic marketing under the DeepZero platform: a matrix of AI agents spanning the complete enterprise decision journey, from product innovation and go-to-market strategy to social marketing, advertising, sales and customer engagement. Its agents include tools for KOL matching, media buying, full-funnel attribution and consumer voice analysis.
The company states on its own site that IDC positioned DeepZero in the Leaders category of its first worldwide MarketScape for agentic marketing for B2C enterprises, as the only China-based vendor selected. With additional offices in Shanghai and Guangzhou, iPinYou serves large brands in sectors such as automotive, FMCG, finance and e-commerce.