About iResearch
iResearch is a Chinese research and consulting company specialising in the internet economy whose official website, iresearch.com.cn, publishes its reports, data and services in Chinese. Founded in 2002 and based in Shanghai, with teams also in Beijing and Guangzhou, it presents itself as the country's first professional firm dedicated to studying internet media and new digital economic activities.
Its offer, as described in the sources consulted, combines data products and consulting services: online advertising measurement and analysis systems such as iAdTracker, databases of reports and statistics on the internet sector, online consumer analysis services and tailored solutions for media, e-commerce, online games and mobile service companies. Its periodic studies of China's digital market are a regular reference for advertisers, agencies and investors operating in that market.
Its natural market is internet companies, brands, advertising agencies and investors that need audience measurement, advertising-spend tracking and insight into the Chinese digital consumer. This listing is corroborated by sources that identify iresearch.com.cn as its official website, its foundation in 2002, its base in Shanghai and its research and consulting activity on online media, commerce and advertising.
Its offer, as described in the sources consulted, combines data products and consulting services: online advertising measurement and analysis systems such as iAdTracker, databases of reports and statistics on the internet sector, online consumer analysis services and tailored solutions for media, e-commerce, online games and mobile service companies. Its periodic studies of China's digital market are a regular reference for advertisers, agencies and investors operating in that market.
Its natural market is internet companies, brands, advertising agencies and investors that need audience measurement, advertising-spend tracking and insight into the Chinese digital consumer. This listing is corroborated by sources that identify iresearch.com.cn as its official website, its foundation in 2002, its base in Shanghai and its research and consulting activity on online media, commerce and advertising.